Joe Goodwin

Vice President - Director of Marketing 
675 Bering Dr., Suite 200
Houston, Texas 77057
v: 713.782.5800
f: 713.268.5111
jgoodwin@assetcampus.com

As Vice President - Director of Marketing, Joe Goodwin is responsible for the development and implementation of all external and internal facing marketing and leasing initiatives for the Asset Campus Housing portfolio which is comprised of over 30,000 beds. With over 11 years experience in the student housing arena, Joe has in depth operational knowledge in over 40 student housing markets.

Joe leads his team of Regional Marketing Directors (RMD's) to create and implement very specialized identity creation, creative marketing and residence life programs geared towards students. This program is first in its class and has not only seen ROI each year it has been implemented, but has increased occupancy as well.
Working closely with all properties Joe ensures that governance and the company brand is upheld across multiple properties and initiatives. This includes property websites, print, online marketing, and social media marketing of all the properties within the Asset Campus portfolio.

Joe leads all market research efforts, and oversees and develops training efforts in customer service, leasing, and resident retention. With past operational experience working in troubled markets, Joe is invaluable in his ability to quickly identify market issues and develop and implement plans to help stabilize leasing and marketing efforts.

Joe is also part of the acquisitions team for ACH. He assists in performing due diligences for acquisitions for student housing properties and has executed analysis and feasibility studies, studies of student markets, and has also overseen new construction start ups.