Asset Campus Housing News

Overall, student housing is recession-resistant because of U.S. demographics, which are producing an increasing number of high school graduates, says Jim Arbury, senior vice president of National Multi Housing Council (NMHC) which recently released a report that seeks to determine whether the dramatic U.S. economic downturn has had an impact on enrollment and on-campus dormitory vacancy rates.

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Asset Campus Housing prides itself on providing outstanding customer service. To truly gauge if that goal is being accomplished, however, the company needs to have regular report cards, just like the students the company serves.

“We have always been strong believers in surveying our student residents,” according to Marketing Director Joe Goodwin. This year, the company has made a huge leap forward in these efforts however with the help of a new online surveying system. “Traditional paper surveys were inconvenient for students and they live in an electronic world, so filling out a paper survey just doesn’t work for them,” said Goodwin. “If students were taking the time to fill a paper survey, it’s usually because they were really upset about something, so that didn’t give us a good, complete picture of what was going on at a property.”

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Did you know that email is the new “snail mail”? Joe Goodwin at Asset Campus Housing does.

Asset Campus Housing recently rolled out a new SMS text messaging system that is literally revolutionizing the way the company is communicating with student residents and prospects. “College students today are a new generation with a new approach to connecting with their peers. As a generation, they are intensely social, team-oriented and plugged into their communities—and they expect nonstop interaction in ways that were unimaginable to previous generations of college students,” according to Asset Campus Housing Marketing Director Joe Goodwin.

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